The Business Benefits of Unified Comms

It’s no revelation that communications are key to your business success – but that hasn’t made the past two years any less transformative for company comms. Remote working, video conferencing and Cloud computing have catapulted comms to the forefront of our working world; we need only look at the prominence of Microsoft Teams, the pivotal application of Microsoft 365, to see how our comms solutions are dictating the way we work.

Yet for all the efficiencies of business comms, we’re arguably forced to manage too many. From our email clients to our video conferencing, we split our comms over far too many channels, providers and software solutions. That’s why, for the multi-channel business, Unified Comms is essential.

 

What is Unified Comms?

Unified Comms is a means of bringing all of your comms channels together into one solution. That means everything from your email to your Teams voice and video calling, as well as your VoIP telephony and text channels.

Unified Comms aren’t only an essential component of the modern business. They’ve been made easier and more available thanks to the prominence of Cloud technologies. Businesses can manage every one of their comms channels from anywhere thanks to Cloud connectivity, and consolidated so much comms data has changed the way we look at communications, turning them into more personalised, productive means of contact.

That’s merely the beginning, however. Here’s why Unified Comms is so important to your business:

 

Manageability 

With Unified Comms, you no longer need to rely on separate providers, solutions or points of contact when managing customer queries. A single interface lets your contact centre workers switch users between channels effortlessly, without the need to leave an application or rely on multiple ones at once. The benefit of this is twofold: customers have a faster, more efficient service experience, while your comms workers save as much as 15 minutes per day, according to a 2019 report by research and advisory experts Forrester. 

Business benefits of unified communications

 

Security 

Comms might be invaluable to business, but security is nothing short of critical. With the Cloud now the driving force behind your messaging, video calling and VoIP telephony, all of your solutions are defended behind stringent Cloud security – which means your every comms solution is end-to-end encrypted. 

 

Collaboration 

Unified Comms goes further than keeping you better connected to your teams – it also means making meaningful connections with your customers.  Advanced Unified Comms solutions, such as Solgari, integrate with your CRM solutions and ensure you look at comms not as a call, not as an email, but as a customer. Every call, message or email gives you an at-a-glance glimpse at that customer’s queries and personal preferences. From here, not only can you provide a more personalised experience, but you can work on making the customer support journey as cooperative as possible.  

 

Cost Efficiency 

The combined costs of your comms, and a Unified Comms solution, can seem like an expensive investment. Yet as more of your solutions move in to the Cloud – as well as their new Cloud-enabled interface – you introduce much more flexibility to your pricing. Hardware, server and maintenance costs dwindle, while the flexibility of Cloud comms means you can scale solutions up and down as you need; there’s no need to invest in surplus solutions.  

 

Futureproofing 

With the arrival of 5G, the retirement of ISDN phonelines and the pervasive availability of Cloud solutions, the modern business is already adopting a consolidated approach to comms. With Unified Comms, you not only have a modern working solution, but one specially designed for customer service excellence. Coupled with the evolving and flexible nature of the Cloud, you have a solution that’s two-steps ahead of other business comms – and stays there, thanks to the evolving nature of the Cloud platform.

 

Partner with one of the industry’s most trusted Unified Comms providers

Available in over 40 countries, trusted by hundreds of satisfied business and Platinum-Partnered with Microsoft’s Business Applications ISV Connect Program, Solgari is the premiere Unfiied Comms solution. As both a software company and a regulated telco, Solgari is one solution, one view, and one provider – across all channels, functions and locations.

If you’d like to find out more about Solgari, including its extensive reporting, security and compliance capabilities, why not take a look at our about page here. Or to request a demo of Solgari, why not get in touch with us at the link below?

Request a Demo 

The Importance of GDPR and Call Recording

It’s been four years since the General Data Protection Regulations (GDPR) were enshrined into British and European law. Since then, all EU businesses are held to the same standards of data capture and protection – with your call recordings falling under those same regulations.

Under GDPR, call data must be processed with the same care and compliance as any other digital data. After all, it potentially contains sensitive personal data such as names, addresses and finances. Yet it’s not only the content of calls that must abide by GDPR law; callers also have rights when it comes to the consent, storage and sharing of their data.

 

GDPR – What’s Changed, and What Stays the Same?

The GDPR is an EU legislation; as such, the United Kingdom’s exit from the European Union has raised questions about its relevance. The law has also been renamed the UK GDPR since the exit, causing further confusion.

Yet for many businesses, nothing will change. If your business processes EU citizen data, or offers goods and services to EU residents, you are still beholden to EU GDPR rules. Similarly, while the UK now abides by Data Protection Act 2018 (DPA 2018), the UK GDPR still enshrines EU’s data processing laws into its own; no doubt to avoid conflicts with data sharing overseas.

Our work with Hastings Insurance Brokers is the perfect example of your business GDPR responsibilities 

IT GDPR Supprt

How Does GDPR Affect Call Recording?

All calls, during and after recording, must comply with the following seven principles of GDPR: 

Lawfulness, Fairness and TransparencyDo you have the user’s consent to record the call? While once it was enough to inform callers that some calls may be recorded, this information, and any consent, now needs to be confirmed by the caller. GDPR is as much about the rights of the individual as it is the responsibilities of the data holder. 

Purpose LimitationWhat purpose is there to record the call? If the purpose has not been legally defined, or the decision to record doesn’t match the criteria, it may not be permissible by law – and any new purposes you identify will need the consent of the Information Commissioner (ICO).  

Data MinimizationWhatever data you capture, you must ensure it’s the minimum amount required to complete the data purpose. Would you need home address details to send only an email, for example? Data minimization aims to reduce the likelihood of storing surplus sensitive info- with the benefit of keeping every drop of data you own relevant. 

Storage LimitationHow long are you keeping these recorded calls for? At what point is it irrelevant to keep them on file – and is it relevant to store them at all? A history of customer contact is always useful, and access to full customer conversations is beneficial for any service provider. But over time, that data will become irrelevant, and may need anonymising – or even erasing. 

Integrity and ConfidentialityAre your calls protected? Do your users have the correct permissions to access or playback recordings? Whether protecting VoIP calls via end-to-end encryption, or storing call data securely in the Cloud, you need to ensure only the right ears are listening to your company calls. 

AccountabilityGDPR makes data security the responsibility of the company – and demonstrating adequate protection is nothing less than mandatory. Accountability ensures that you take responsibility for all the above actions, principles, and can demonstrate your adherence to GDPR. 

 

How Do I Comply with GDPR in Call Recording?

GDPR is an organisational challenge, not a technical one; but that doesn’t mean the right technical solution can’t go a long way.  

Solgari is a holistic all-channel business communications solution that adheres to the highest standards of usability, security and compliance. Out-of-the-box compliance ensures peace of mind across all of your technologies. 

If you’d like to find out more about Solgari, including its extensive reporting, security and compliance capabilities, why not take a look at our about page here. Or to request a demo of Solgari, why not get in touch with us at the link below? 

 

Request a Demo

 

Customer Experience banner

Fine-Tuning Your Contact Center as a Service with Unified Analytics

Every day, your Cloud contact centre collects a trove of customer data through voice calls video, SMS and social media conversations. Your business potentially sits on a goldmine of invaluable customer insight. Yet that data doesn’t organise itself, and a unified analytics solution could mean all the difference between a winning service strategy and terabytes of stagnant data.  

By bringing all of your communication channel data into a single unified platform, you gain significant understanding of your customer’s demands and your business’ strengths. How much could you improve your services if you could identify recurring customer queries? How much faster could the contact centre experience be, if you could predict volume surges or develop best practice based on conversational analysis? How much more personal could the customer experience be, if you knew exactly when to escalate customers from an automated self-service experience to agent-assisted resolution? 

Most importantly, where do you begin?

 

Know what you want 

There’s no right way of “simplifying data” – it’s entirely interpretive. Your data is only simple if it helps you achieve the outcomes you want, quickly and easily. Decide what those are, and you can start eliminating excess data from your processes. 

It’s a liberating feeling, but it can also feel overwhelming. Raw data isn’t much use on its own, and you might not even be confident that the data you collect can help you reach your business goals. Yet there are ways to bring your data together holistically, as we’ll discover.  

 

Connect the Dots

When everything is disparate – voice calls, video conferences, social media DMs – it’s harder to build a clearer picture of the customer experience. Worse still, in that situation each of your solutions are likely delivered by different providers; there’s no single or standardised flow of data. 

A Cloud communications solution is invaluable here. Tools such as Solgari integrate seamlessly with your CRM software and blend every communication channel together into an all-channel paradigm. By standardising the data and managing it from a single pane of glass, you can start curating data the way you want, towards the outcomes you need.  

Contact Centre Analytics

 

Be Customer-First

Don’t overlook the importance of your CRM solution. Customer management helps keep you focused on customer needs, rather than overburdened by packets of calling data. A CRM helps you identify where customers go to first for support, what their support journey is, and even what your most in-demand services are. That’s a huge first step towards improving services. 

As we mentioned earlier, having all of your calling data centralised helps you to interpret it more meaningfully. With CRM integration, that means seeing that data as a person – not just another call or email.   

 

Join the Customer Journey…

Recognising your customers’ recurring pain points, as well as their inbound contact methods, is just the beginning. What if you could pre-empt what the next step of their journey might be? Is there a correlation between where the customer call begins, and where it concludes? Or are there issues that require a journey through multiple different contact points? 
 
If your a business with multiple departments, the data you collect over time can help you untangle the customer service route. Solutions such as Solgari can even provide the data fuel to help you to automate these findings, mapping the journey on a per-customer basis, in real-time. Pre-empting the customer journey, and aiding them along it seamlessly, goes a long way to making them feel valued.  

 

…and Economise It

How quickly are your customers moving through your fastest channels? Rather than being a sign of efficiency, this could be an indication that the channel is surplus – or worse, irrelevant. Could you save time and resources with a simpler, more automated contact point? 

Customers aren’t averse to using different contact methods, nor to seeking results through different channels – but they need to see positive results. As such, it’s in the interests of your staff and your callers to direct them to the right place immediately. This will require some human engagement, and your staff may need to enthuse customers towards new contact methods. But the speed of service will quickly endear customers and set a precedent for faster future communications.    

 

Know Your Support Channels

As with any technical undertaking, you don’t have to tackle your unified analytics alone.  

Solgari is a Cloud-based business communications solution for organisations with demanding, multi-channel needs. Our optional Cloud Contact Centre service helps you make the most of your contact services with real time monitoring & reports across all your comms channels.

If you’d like to find out more about Solgari, including its extensive reporting, analytical and automation capabilities, why not take a look at our About page here. Or to request a demo of Solgari, why not get in touch with us at the link below? 

 

Request a Demo

 

Customer Experience

What are Cloud Contact Centre Services?

If we’ve learned anything in a Cloud-dependant workplace, it’s that the modern business lives and dies by its communications. That’s not only true for your long-distance employees, but the thousands of customers you serve daily, who demand faster, more direct channels to your services. In the modern workplace, comms is king.

Yet not all comms are born equal – and fewer are designed for business-wide compatibility. Be it voice calling, email or direct messaging, it’s difficult to manage each of your channels holistically – causing headaches for you, and your hundreds of customers demanding flexible support.

That’s where a Cloud Contact Centre comes in. 

 

What is a Cloud Contact Centre?

If a call centre solution helps you handle incoming voice calls, then a Cloud Contact Centre handles your every point of customer contact.

From within a single user interface, you’re able to manage every call, from voice to video; every text, from email to instant messenger. Much like your comms, your Cloud Contact Centre is managed from within the Cloud, so it’s always connected, always available and brings multiple communication channels together.

Yet while your Cloud Contact Centre makes comms solutions so much easier to manage, it also brings remarkable benefits to the core customer experience.

 

From Corporate to Customer: the Benefits of a Cloud Contact Centre

You need your solution to benefit your customers as much as your users, which is why a Cloud Contact Centre is essential for any client or customer-facing industry. Here are just a few of the functions that help your Cloud Contact Centre services shine.

Cloud Contact Centre Solutions

 

CRM Integration

Remember: however you’re contacted, you’re not handling a call, a message or a chat request – you’re handling a customer. A Cloud Contact Centre puts those customers at the heart of all communications with seamless CRM integration. Now, whoever calls, you have instant access to all their previous contact and preferred communication methods. Not only can this help you progress any ongoing queries, it ensures you can direct them personally to the most appropriate channels.

 

Scalability 

Like any Cloud solution, you’re able to evolve your Cloud Contact Centre service as you see fit. Whether that’s expanding the client base or introducing new channels to your CRM solution, the scale of your Cloud Contact Centre is entirely flexible; and unlike traditional infrastructure, it doesn’t require any additional hardware or resources.

 

Customer Flexibility 

As we touched upon in our blog The 5 Myths About Customer Service Journeys , customers are much less averse to channel changes than we assume; if anything, clients will adapt to any solution if they’re confident it’ll resolve their issues sooner. When you engage with calls on a client level, you’re not only able to better connect them to more appropriate services, but you’re familiar with all their previous correspondence – and that gives them all the confidence they need to switch.

 

Vendor Management 

When every one of your channels is consolidated, you never have to manage them in their proprietary software again. More crucially, your billing, invoicing and vendor relationship exists within a single point of contact, creating a fully featured starting point for the strategic evolution of your platform.

 

Reporting 

Your Cloud Contact Centre handles troves of communication data daily, enabling granular and unified reporting across every channel, contact, data and customer. You not only have a full view of your daily call volumes, costs, conversions and resolutions, but you’re able to gain further insight into your customer’s habits, and suggest solutions that best match their preferences

 

About Solgari 

Solgari is a Cloud Contact Centre solution for businesses, enabling lightning-fast speed to value and the communication capabilities that modern business require to forge and maintain deep, valuable customer relationships across industries. Available from everywhere and operable from within most renowned CRM solutions, Solgari is the communications freedom you’ve been waiting for.

If you’d like to find out more about Solgari, including its extensive reporting, security and compliance capabilities, why not take a look at our about page here. Or to request a demo of Solgari, why not get in touch with us at the link below?

 

Request a Demo

 

The Top 5 Ways to Optimise Productivity with a CRM

You already use your Customer Relationship Management (CRM) system to enhance your understanding of potential partnerships and strengthen your relationship with existing clients. But did you know that you can also harness the potential of your CRM to improve productivity across different areas of your business?

It’s not only your sales and marketing team that will benefit from innovative CRM solutions like Microsoft Dynamics, Salesforce, Zendesk and HubSpot; customer service, HR, supply chain and partner management teams all stand to benefit.

So, once you’ve established the customer management benefits of your CRM solution, how can you leverage it to promote productivity? Here are five key uses you may have never considered before.

 

Automate tasks in your sales workflow

Creating a sales workflow is one of the key stages of any sales process, mapping out the stages required to close. Automating repetitive tasks helps to drive efficiency and improve employee productivity by minimising the time spent on administrative tasks. You can use your CRM to automatically send personalised emails to keep prospects warm, change the owner of a deal when it progresses to the next stage, create follow up tasks when contacts are added, or import contact information.

Additionally, you can use your CRM to automate monitoring and management services. You can track contact engagement against specific metrics like the number of emails opened. You can then monitor your pipeline and establish an automated flagging system when a deal spends too long without contact. Automating these stages helps to ensure that the sales deal continues to progress as it should, without expending excessive manpower on monitoring.

 

Promote collaborative deals

Many CRM systems allow your team to work on deals collaboratively, increasing the likelihood that the sale will complete. Microsoft Dynamics and Salesforce both allow you to mention other users in comments, allowing them to easily identify where their assistance is needed and jump straight into work.

More and more CRMs have record tagging capabilities that assist with categorising views, lists and dashboards, making it easier and more efficient for other users to find necessary information for deals.

 

CRM productivity

 

Enhance understanding of customers

Every deal requires a clear picture of customer behaviours and needs. Your CRM can provide detailed insights to support the sales qualification process. You can evaluate key trends such as how demographic data relates to deal size, the average time it takes to close a deal by persona, and common reasons for lost deals. This helps your sales team to assess and rectify any issues with their pipeline, reinforce personas and inject productivity back into the qualification process.

 

Identify potential risks and opportunities

CRM dashboards offer a unified view of essential information and business performance. Key reports and insights are accessible at your fingertips, helping you to identify issues and understand areas that need improvement. On your dashboard, you should pin key insights such as leads and deals by source, the number of deals in your pipeline, the average size of each deal, the average time it takes to close a deal, and your closing ratio.

Based on the trends that emerge, you will be able to identify any potential risks to your business, such as your conversion rates dropping at a particular stage, or your average deal rate falling. This unparalleled insight will allow you to make the necessary changes to prevent these risks from becoming problematic and disruptive to your operations – or to recognise and act upon key opportunities to enhance your sales process.

 

Integrate your CRM with other tools

Integrating your CRM with other powerful tools will enhance its existing capabilities and boost productivity. One of the most essential areas that can be optimised by third-party tools or applications is communication. Without effective client communication, your business will struggle to make successful strides forward. As communication is the backbone of your business, you should strive to make it as seamless and efficient as possible. That’s where a solution like Solgari comes in.

Solgari is a Cloud-based communications solution that integrates with your existing CRM solution. Without ever leaving your CRM window you can communicate with clients through any channel of your choice, including voice, video, chat, SMS, WhatsApp and social media. You can eliminate the time-consuming, distracting need to switch between different windows and systems: Solgari delivers an all-channel communication endpoint directly into your CRM screen, enabling the highest speed to value.

With a range of other impressive functions, including industry-specific automation, compliance out-of-the-box, and a golden unified data source for powerful analytics, Solgari adds extensive value to your CRM.

 

To discover more about how Solgari can optimise the effectiveness of your CRM solution and increase the productivity of your business, get in touch with one of our representatives today. The key to transformative communication is just a few clicks away.

Get in touch

Solgari achieves the Cyber Essentials certification

Cyber Essentials is a UK government-backed scheme that helps companies of all sizes shield themselves against a wide range of the most common cyber-attacks. The Cyber Essentials scheme is one of the services provided by the National Cyber Security Centre (NCSC) whose goal is to help make the UK the safest place to live and work online.

Solgari, Microsoft Premium Tier Business Applications ISV Connect Partner and the provider of the Dynamics 365 All Channel Communications Solution, is delighted to announce that we recently achieved the Cyber Essentials certification.  We are committed to taking the necessary steps to ensure that our customers, partners, staff and data are protected against cyber threats.

The Cyber Security Breaches Survey for 2021 found that four in ten businesses (39%) reported having cyber security breaches or attacks in the last 12 months. The recent pandemic has forced more firms to adopt digital and cloud services leaving them more vulnerable to cyber-attacks. The Cyber Essentials certificate adds another layer of industry best practice, complementing Solgari’s secure call recording and archiving, as well as out-of-the-box compliance with PCI DSS, MiFID II, FCA, SEC, GDPR and Ireland’s Central Bank requirements.

We are committed to helping our staff identify common cyber security vulnerabilities. The risk of cyber attacks remains a serious threat to companies across the world and at Solgari we fully understand the importance of implementing these layers of protection.

About Solgari:

Solgari is a Premium Tier Microsoft Business Applications ISV Connect Partner and part of the Microsoft Inner Circle for Business Applications. Solgari provides the All-Channel Communications Solution for Dynamics 365 and Power Platform, as well as the Solgari for Dynamics 365 Customer Voice Solution which delivers automated phone and SMS surveys.

Our solutions allow Dynamics 365 and Power Platform customers across HealthcareFinancial Services, Manufacturing, Retail, Utilities and Non-Profit to address all business communications from customer care, contact tracing, sales, marketing, surveys, and automation, across all channels and functions removing the need for multiple telephony, contact centre, recording and archiving, and carrier solutions. Solgari is an end-to-end global cloud communications solution requiring no hardware or software and in conjunction with our carrier and SMS capability, is available anywhere.

If you are interested in finding out more about Solgari customer outcomes, please review our applications on Microsoft AppSource.

Solgari Contacts

Vincent Kelly – Head of Marketing

vincent.kelly@solgari.com

John Opabola – Support Manager

john.opabola@solgari.com